ALPHA Identifies
April 21, 2009
(8) Comments, leave a comment
Leading up to ALPHA’s open house this past January we did a little re-work on the ALPHA identity. New business cards, new doors, and a new website/blog. We have been really happy with the update and are looking forward to building more elements around the typographical direction.
One interesting design back story—while working on the business card layout we were at a client meeting and about to swap cards. The client handed over their card and apologized about a mis-print. The CEO and the President’s card were printed on the same card, back to back. Joe and I thought that was a great idea/mistake and ran with it. Our cards are printed with Joe’s info on one side and my info on the other. We didn’t get the client but did get a cool idea from them. Ties in nicely with the web/video and brother/brother aspects of our business. Oh, and it’s green too.
Thanks to Brown Printing up the road for the great print job on the cards and thanks to PDQ Signs for the doors.
12:02 pm on April 27th, 2009
I love the cards Mike. Grand design and impeccable taste.
2:15 pm on June 10th, 2009
Very stylish and hip logo/identity for a stylish and hip company, but I am not telling you anything you don't already know!
10:54 am on June 11th, 2009
The double sided card is a great idea for environmental and brotherly balance reasons. Your MLK brother quote says it well.
1:05 pm on June 11th, 2009
When did you get all classy?
5:50 pm on June 11th, 2009
5:50 pm on June 11th, 2009
9:56 am on June 12th, 2009
Great cards, great story. And it shows, once again, that sometimes when things go wrong, they go right. Next up: Alpha Bros. superhero T-shirts? Diane
2:41 pm on June 13th, 2009
Awesome!! Congratulations. I'm so proud of you. You're hard work is paying off!!!