Alpha Multimedia Solutions, Inc » campaigns

PASA

admin — Fri, 28 Aug 2009 21:55:14 +0000

Pan African Sanctuary Alliance is an organization dedicated to preserving sanctuaries for endangered primates across Africa. Providing an archive of information on endangered species, workshops, and effort updates, PASA hired ALPHA to create an email campaign template that would allow them to release the latest information on their mission, with the goal of educating the public, attracting volunteers, and soliciting donations from a targeted audience.  

ALPHA provided a self-publishing template that allows PASA to easily create their own news updates and monitor their statistics. By providing a straightforward but distinct method of composing updates, ALPHA helped PASA ensure that interest in African primate sanctuaries doesn’t die out.

Global_Aviation

admin — Fri, 21 Aug 2009 20:53:25 +0000

Global Aviation is a boutique charter jet organization that fuels, maintains, and manages private and corporate planes. With such a focused market, they needed a website and email campaign that spoke to clients in the language native to the industry. Aviation consumers expect the same higher level of attention that their exclusive aerial vehicles require.

With an emphasis on impeccable customer service for their affluent client base, Global Aviation’s communications partner, Metric Marketing, called upon ALPHA to design a custom email campaign to reach out to pilots, corporate jet managers, and private jet owners. We were able to create a self-publishing email system for Global Aviation where they can compose mail and monitor statistics. With the resulting polished, intuitive site and the streamlined email campaign, ALPHA was able to keep Global Aviation’s communications standards sky high.

Nike_Trainer_1

admin — Sat, 08 Aug 2009 00:57:25 +0000

Nike has always been the leader in innovative athletic footwear, with trailblazing advertising and a well-maintained reputation as the best in its class. As they began to promote their newest designs in training shoes, they looked to expose the media conduits to the next generation of Nike. 

ALPHA designed an email campaign that targeted both existing creative colleagues and private media within the Orange County area. The campaign integrated the imperative details for the gathering with an enticing taste of what the newest designs would offer. The result was a launch that was well-attended by major media from national outlets, and Nike was able to reinforce that even if it’s product has changed, its philosophy hasn’t: “It’s the shoes.”

Arch._Fdn_of_Oregon

admin — Thu, 23 Oct 2008 22:31:09 +0000

The Architecture Foundation of Oregon helps to preserve the unique and breathtaking architectural heritage the area is known for, while lobbying for enhancements to the construction and development of our communities. As a non-profit, it was essential for them to have a website that clearly outlined their mission, as well as providing information about upcoming events, links, and resources to help support architecture in Oregon. Alpha created a custom eCommerce application in order to streamline their event management system. This application also allows visitors to purchase merchandise, memberships, and tickets for events online. In order to promote the Architecture Foundation of Oregon, we designed and developed an email announcement that was tailored to introduce thousands of interested recipients to the non-profit and its new online offerings. In order to ensure consistent visual presentation, we ran performance tests on a full range of email clients. Additionally we provided them a robust email manager that allows the foundation to monitor campaign statistics and create future email marketing campaigns.

Campaign_Services

admin — Thu, 23 Oct 2008 22:16:03 +0000

Custom Design
HTML and Plain Text email campaigns
Web accessible statistics
Easy web-based self-publishing
SPAM Filtering
Email client preview
Powerful mailing list segmentation

Schedule a Demo

Sometimes it’s best to see something in action to get a better idea of the ease of use and benefits. Contact us to set up a walk through of our Email Campaign software.
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Katalyst_Consultancy

admin — Thu, 23 Oct 2008 22:09:06 +0000

Kevin Carroll is an author, speaker, and proactive agent for social change. Possessing effervescent energy and wit, Kevin demonstrates how, by harnessing the electricity of sport, we can enrich our lives and clear a path to our dreams. Kevin’s books have garnered accolades from publications such as Newsweek and Businessweek, and he’s done groundbreaking work for Nike, the NBA, and playgrounds throughout the world.

Alpha designed a quarterly email campaign for Kevin. We managed the entire process, from conception through final delivery.

This campaign helped promote his newly launched site and drive traffic to his blog and online store, enabling Mr. Carroll to sustain an intimate connection with his global audience.

Contact Alpha to find out more >

Flying_Wish_Paper

admin — Thu, 23 Oct 2008 21:54:48 +0000

In Italy, at the conclusion of a meal, wishes are written on a piece of cookie wrapping, and then set ablaze. These fiery fancies take flight above the dinner table as tiny floating lanterns and drift up to the heavens. Julia Lambie created Flying Wish Paper after being inspired by this old Italian tradition, and called upon Alpha to send her wish out to thousands of interested customers.

To promote the site and launch the product line, Alpha crafted a unique online marketing strategy, with Flying Wish Paper’s online and in-store introduction being slated for the holiday season of 2008. We started from the ground up, constructing and developing a massive email campaign proclaiming Flying Wish’s arrival. In order to guarantee consistent visual presentation for these announcements, we tested on a full range of email clients. With Alpha’s email manager, Flying Wish is able to monitor the reality of their campaign statistics, and send off their future email marketing campaigns in a blaze of glory.

We designed, developed, an announcement email that was sent to thousands of interested recipients. We tested on a full range of email clients to ensure a consistent visual presentation. Alpha’s email manager let’s Flying Wish monitor campaign statistics and create future email marketing campaigns.

Visit Flying Wish Paper and sign up for their newsletter >

Contact Alpha to find out more >

Pear_Panache

admin — Thu, 23 Oct 2008 21:40:16 +0000

Pear Panache is the project of a nonprofit trade association representing more than 1,600 pear growers in Oregon and Washington. They are responsible for growing 84% of the fresh pear crop in the U.S. Their business thrives on the nutrient-rich volcanic soil and ample rainfall in the area, perfect for pear cultivation. Harvest PR brought us in on this perennial campaign, which focuses on spreading awareness of the many culinary possibilities available to the pear, bringing in guest chefs and posting unique recipes and tips.

Pear Panache sends out an email campaign each month to promote their ‘Chef of the Month’. Because Alpha campaigns provide clear statistics of who opened emails and what links they clicked on, we were able to provide invaluable information about what how to better market their content.

Visit the Pear Panache website and sign up for their email campaign >

Contact Alpha for more information >

Campaigns_Process

admin — Thu, 23 Oct 2008 21:33:18 +0000

When you send an email campaign, it isn’t just a simple note that’s launched into the ether. You want the message to be clear, and you want a guarantee that it’s received. You want to make sure your words are read, and you need to see that your dispatch was effective. Gone are the days of cold calling. No more cold shoulder. With Alpha’s Email Campaigns, your company goes beyond signed, sealed, and delivered.

Email campaigns are cost-effective and powerful, they’re the bulwark of tangible results. People click, people question, your site gets hits, your business gets business. It’s simple, but that doesn’t mean it’s without risk. Our campaigns are your safety net. By following the industry’s trusted practices, including email client testing, SPAM filters, and white-list email servers, we make sure your missives aren’t dismissed. Our custom designs marry your existing site design with clear, concise, visually compelling communication. Self-publishing is a cinch with our web-based, intuitive WYSIWYG software platform, meaning that this first love note won’t be your last. And once your campaign is sent, you can track your results in real time with your password-protected account. Alpha’s email campaigns certify that your company will be a special delivery.

Contact Alpha for demonstration »