Alpha Multimedia Solutions

Cottonseed Oil is America’s original vegetable oil. On behalf of its client, the National Cottonseed Products Association, Harvest PR launched a food-industry-targeted ground campaign to spread awareness about cottonseed oil and revitalize its image. They needed a website that would serve as the tour’s supplementary material, highlighting cottonseed oil success stories and mapping their stops.

The client’s primary request was that we create a visually arresting site that had a transparent, intuitive back-end, so that staffers in the field could make updates to the content quickly and easily without the need for our assistance. We designed the entire site so that it could be juiced by Wordpress. This enabled us to take advantage of Wordpress’ eminent blogging feature.

ALPHA crafted a website around this architecture that showcases various stops along the tour, providing in-depth supplementary information about cottonseed oil and its myriad of uses, from its use by popular potato chip companies to its oft-ignored health benefits. The site’s blog features tour news and incorporates content management tools that allow for simple updates from any web browser. Additional search-engine marketing helps support the site and draws fresh traffic.

What were some of the specific features that the client requested?
The only pressing technical feature was that the client needed to be able to update site content easily and quickly. The site would follow a larger marketing and PR campaign, and staffers from the field needed to contribute from the road. This was accomplished with a Wordpress Blog. The entire site is powered with Wordpress, and the blogging feature, which is what the staffers really needed, is a basic out of the box feature with Wordpress.