Email Marketing
To promote Flying Wish Paper's site and launch the product line Alpha crafted a unique online marketing strategy. With Alpha’s email manager, Flying Wish is able to monitor the reality of their campaign statistics, and send their future email marketing campaigns out in a blaze of glory.
In Italy, at the conclusion of a meal, wishes are written on a piece of cookie wrapping, and then set ablaze. These fiery fancies take flight above the dinner table as tiny floating lanterns and drift up to the heavens. Julia Lambie created Flying Wish Paper after being inspired by this old Italian tradition, and called upon Alpha to send her wish out to thousands of interested customers.
To promote the site and launch the product line, Alpha crafted a unique online marketing strategy, with Flying Wish Paper’s online and in-store introduction being slated for the holiday season of 2008. We started from the ground up, constructing and developing a massive email campaign proclaiming Flying Wish’s arrival. In order to guarantee consistent visual presentation for these announcements, we tested on a full range of email clients. With Alpha’s email manager, Flying Wish is able to monitor the reality of their campaign statistics, and send off their future email marketing campaigns in a blaze of glory.
We designed, developed, an announcement email that was sent to thousands of interested recipients. We tested on a full range of email clients to ensure a consistent visual presentation. Alpha’s email manager let’s Flying Wish monitor campaign statistics and create future email marketing campaigns.
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Alpha Multimedia Solutions provides custom web development and creative digital video production services for corporations, agencies and designers.
503.488.5998
info@alpha-multimedia.com
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