Car commercials have always amazed and bored me at the same time. Production values are insane and slick—that is the plus and minus of the whole genre of production.

Seems like the same production company does them all. Throw in a little motion graphics and CGI or attractive couple, or dancing hamster… Nothing worth writing about.

Check out this great piece of storytelling from Audi. Now, I’m not exactly their target market (you probably aren’t either). Great build up, beautiful composition of the car’s point of view and a fun payoff. Not sure if I’m going to see too many of these around Portland but the treatment was worth sharing.