ALPHA produced a corporate spot and artist interview using the Letus adapter for the Panasonic HVX170. The Letus allows you to use 35mm lens with your fixed lens digital camera. If it’s right for your production, I would highly recommend using it.

Click on the frame grabs below to see the effect of using the Letus.

After one of our DP’s, Brett Eichenberger, shared with me his recent short film, ‘The Cowboy Way’, I was curious to repurpose the look he achieved for a corporate client (see the film below). ALPHA has done many corporate communication videos over the years and I have been looking for ways to elevate our approach and production of authentic storytelling in this area. Brett used the Letus35 lens adapter. This allows you to shoot with your fixed lens digital video camera with interchangeable SLR 35mm lenses. The challenge is one stop or 1/2 stop of light loss. But you get the added flexibility and visual advantages of 35mm depth of field control. We really enjoyed the final results from using the Letus. This is a great option to have available in our style choices when appropriate. I know the RED does a good job at this as well but that is a whole other story.

Brett has been our DP on several productions over the last year. We met while doing volunteer video production for Oregon 150’s tease campaign featuring sightings of Sasquatch around Portland and other areas outside of Oregon. He’s a great guy to work with—talented, creative, hardworking, and collaborative. The recent spot he produced to sell his ‘05 Jetta is one of my favorites. Check out his clips on Vimeo.