
ALPHA provided a targeted email campaign for the launch of a new training shoe that helped Nike lengthen its stride.
Nike has always been the leader in innovative athletic footwear, with trailblazing advertising and a well-maintained reputation as the best in its class. As they began to promote their newest designs in training shoes, they looked to expose the media conduits to the next generation of Nike.
ALPHA designed an email campaign that targeted both existing creative colleagues and private media within the Orange County area. The campaign integrated the imperative details for the gathering with an enticing taste of what the newest designs would offer. The result was a launch that was well-attended by major media from national outlets, and Nike was able to reinforce that even if it’s product has changed, its philosophy hasn’t: “It’s the shoes.”
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