campaigns Case Study

PASA

PASA enlisted ALPHA to create an e-newsletter template to provide the latest news on primate conservation.

Pan African Sanctuary Alliance is an organization dedicated to preserving sanctuaries for endangered primates across Africa. Providing an archive of information on endangered species, workshops, and effort updates, PASA hired ALPHA to create an email campaign template that would allow them to release the latest information on their mission, with the goal of educating the public, attracting volunteers, and soliciting donations from a targeted audience.



ALPHA provided a self-publishing template that allows PASA to easily create their own news updates and monitor their statistics. By providing a straightforward but distinct method of composing updates, ALPHA helped PASA ensure that interest in African primate sanctuaries doesn’t die out.

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